About Us

Alpine Sports

Welcome to Alpine Sports, much more than just rentals, our team is here to help you get the most from your mountain break, with comfort and safety our priority.

Open 7 days a week we stock a leading range of ski and snowboard equipment suitable for piste or powder with kit to hire or buy for all abilities.

Alpine Sports is on the main Route de la Plagne in the heart of Morzine, an ideal location to get you kitted out and then onto the lifts in a matter of minutes.

English and French speaking and with vast knowledge of the local area, Alpine Sports can be your stress-free one stop holiday shop. Our team is happy to help with advice on anything from weather conditions to accommodation and après, please just ask!


Expect our best! Staying in Morzine? we’ll collect you, bring you to the shop for your initial fitting and drop you at the Morzine or Pleney gondolas, or back to your accommodation.

Why not make the most of our easy overnight storage? All our rental kit is clearly labelled and will be safe and waiting for you in the morning.

Forgotten something? Don’t worry, we stock a range of gloves, helmets, neck buffs and clothing for sale to keep you warm and safe – and oh so stylish of course!


Having ski’d from a young age Adam was drawn to the Alps for its vast, varied slopes and outstanding beauty. Never missing a season he took regular trips through his teens and twenties until eventually, at the age of 39, Adam took the plunge and moved to Morzine with his wife and two young daughters.

Adam acquired Alpine Sports in 2017 and has further established the business upgrading the shop’s winter offerings. Introducing new ski and snowboard brands such as Head, Black Crow, Scott, and Burton and now with the much sought after Icelantic label on board and Mammut’s safety clothing range there’s lots to discover.

Adam takes pride in the Alpine Sports team and their combined knowledge. Not only are they passionate about skiing and mountain biking, they’re fully qualified ski and bike technicians ensuring you’re in the best of hands.

Getting Ready